Integrating Branding in to WebNeeds Onboarding Process

Integrating Branding in to WebNeeds Onboarding Process

Integrating AI-powered branding into a website builder helps users quickly create professional, cohesive brand elements like logos, color palettes, and typography, without needing design experience. This solves common user challenges.

Role

UX/ UI Designer,

Design Specialist

UX/ UI Designer, Design Specialist

The Goal

Integrate an AI-guided flow to help users easily build professional websites aligned with a cohesive brand identity.

Integrate an AI-guided flow to help users easily build professional websites aligned with a cohesive brand identity.

Time Line

October 2024-

November 2024

6 Week Sprint

October 2024- November 2024, 6 Week Sprint

The Challenge

WebNeed’s onboarding was too generic and didn’t meet the needs of branding clients seeking personalized guidance.

WebNeed’s onboarding was too generic and didn’t meet the needs of branding clients seeking personalized guidance.

User Challenges

  • Difficulty defining brand identity (logo, colors, fonts).

  • Trouble applying branding consistently across their WebNeed website.

  • High demand for built-in branding and logo creation tools.

  • Difficulty defining brand identity (logo, colors, fonts).

  • Trouble applying branding consistently across their WebNeed website.

  • High demand for built-in branding and logo creation tools.

Impact Effort Matrix for engineering AI features into WebNeed

Objectives for Sprint

  • Give options to create upload their own branding or create a color plate and Template with AI.

  • Understand the business and website content to generate a tailored branding strategy.

  • Create a personalized color palette based on the brand’s tone, with an option to regenerate.

  • Create A personalized logo based on the brand ddentify and tone

  • Upload custom color palate.

  • Give options to create upload their own branding or create a color plate and Template with AI.

  • Understand the business and website content to generate a tailored branding strategy.

  • Create a personalized color palette based on the brand’s tone, with an option to regenerate.

  • Create A personalized logo based on the brand ddentify and tone

  • Upload custom color palate.

Implimentation

Worked closely with developers to ensure smooth integration of new features.

Worked closely with developers to ensure smooth integration of new features.

Brain Storm

Other Competitor UI

The Results

Creating Brand Identity Using the Onboarding Flow

Creating Brand Identity Using the Onboarding Flow

Creating color pallet and Logo based on Tone and Brand Identity Using AI

Creating color pallet and Logo based on Tone and Brand Identity Using AI

User Freedom to Add their own Color Pallet and Logo

User Freedom to Add their own Color Pallet and Logo

Users can now upload their own branding or generate a website template tailored to their brand identity.

Users can now upload their own branding or generate a website template tailored to their brand identity.

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